How local restaurants can harness the power of OOH to bring in more customers

In Research By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

In Digital OOH By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

Wrap2Earn launches new independent media agency ‘BuzzOmni’

In OOH News By M4G Bureau - September 12, 2023

The venture will serve as a one-stop solution for all media advertising needs.

The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai

In Campaigns By M4G Bureau - September 11, 2023

The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.

Metro and train advertising can enrich daily commute: JCDecaux report

In Research By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.

OMA launches cloud-based industry-wide automated insertion order tool OASIS

In OOH News By M4G Bureau - September 04, 2023

The platform was built to standardise and streamline the campaign buying and verification process

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

In OOH News By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA