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It's raining brands for DMRC's yellow line
In OOH News By Satarupa Chakraborty - April 11, 2016
Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.
Neo@Ogilvy India appoints Biraja Swain as its Chief Growth and Innovation Officer
In OOH News By Nabamita Chatterjee - April 04, 2016
Prior to this role, Biraja was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise. He has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
In Digital OOH By Nabamita Chatterjee - April 04, 2016
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Madison BMB wins Asian Paints' bath fitting business account
In OOH News By Satarupa Chakraborty - April 01, 2016
Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.
Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow
In OOH News By Satarupa Chakraborty - March 29, 2016
Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.
OOH clutter must be redirected to beautify the city landscapes
In OOH News By Nabamita Chatterjee - March 23, 2016
In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro
In OOH News By Satarupa Chakraborty - March 03, 2016
With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
In Digital OOH By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight
'OOH media has not got its due'
In Viewpoints By M4G Bureau - February 22, 2016
Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.