‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

A poet-tech fusion of rain, tea and music!

In Campaigns By M4G Bureau - October 10, 2023

India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records

‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

‘Media owners & agencies should look to work in unison’

In Gallery By - October 06, 2023

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

Times OOH Acquires Advertising Rights for Goa International Airport, Dabolim

In OOH News By M4G Bureau - October 03, 2023

The media owning firm has acquired ad rights for a period of seven years.

OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity

In OOH News By Rajiv Raghunath - October 03, 2023

World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3

“We've made rapid progress in unifying our particular media world”

In Viewpoints By Rajiv Raghunath - September 29, 2023

Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

In Gallery By - September 27, 2023

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.