Tribes takes up presenting sponsorship of OAC 2017

In OOH News By M4G Bureau - April 10, 2017

The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

In OOH News By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Council of Paris says big'No' to sexist outdoor ads

In Digital OOH By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.