Ellora Outdoor developing 25 public utilities in Varanasi

In OOH News By Bhawana Anand - July 06, 2017

The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages

DOAA in strife as key Board members resign

In OOH News By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet

South Africa's OOH metrics expert Dave Roberts to address OAC 2017

In OOH News By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Delhi's Lt. Governor raises concerns over OOH advertising practices in the city

In OOH News By Bhawana Anand - July 04, 2017

DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices

JCDecaux to create first national DOOH network in Finland

In Digital OOH By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

\'Talking Gods'-- Droom\'s unique take on road safety\'

In OOH News By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.

InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

In Digital OOH By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.