V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights

In OOH News By Bhawana Anand - July 13, 2017

Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets

Rosh Singh, Director, Digital Innovation & Head of Kinetic Active & KineticX, UK, to speak at OAC 2017

In OOH News By M4G Bureau - July 12, 2017

Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up incubator focusing on creating technology for tomorrow's OOH.

Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman

In OOH News By M4G Bureau - July 11, 2017

Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.

AAI invites bids for advertising rights at Vadodara Airport

In OOH News By M4G Bureau - July 11, 2017

The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

In OOH News By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

In OOH News By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations