India’s digital signage industry to grow by 18% by 2022

In OOH News By M4G Bureau - August 11, 2017

Increasing use of digital signages in OOH advertising is one of the key contributing factors

Suzuki Motorcycle ropes in dentsu X as media partner

In OOH News By M4G Bureau - August 11, 2017

HAPPY Mcgarrybowen to handle the brand’s creative duties

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

In OOH News By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

Havas Media bags integrated media mandate of Faircent.com

In OOH News By M4G Bureau - August 08, 2017

The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OAA 2017 winners awarded

In OOH News By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017

In OOH News By Nabamita Chatterjee - July 29, 2017

The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.