Results For "RTI"
2415 News Found
Kanpur OOH industry seeking extension of HC stay on media ban
In OOH News By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions
IOAA mandates members, affiliate associations to root out ‘reverse auctions’
In OOH News By Rajiv Raghunath - September 07, 2017
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
Origins Advertising launches moving LED formats for semi-urban markets
In OOH News By Bhawana Anand - September 06, 2017
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
Unipoles dismantled on highway stretch in Chennai following RTI
In OOH News By M4G Bureau - September 05, 2017
The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai
Railways extends Package 51 bid submission date to Sept 18
In OOH News By M4G Bureau - September 05, 2017
The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017
Media embraces tech for monitoring & 3rd party certification
In Viewpoints By M4G Bureau - September 05, 2017
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts: