‘OOH advertising works well for my brand’

In OOH News By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’

In OOH News By Bhawana Anand - February 12, 2018

Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9

Freshmenu taps into corporates with lip-smacking activation

In Campaigns By M4G Bureau - February 09, 2018

The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend

Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 07, 2018

Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats

Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference

In OOH News By M4G Bureau - February 07, 2018

Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

NEC Display Solutions acquires LED solutions provider S[quadrat]

In OOH Solutions By M4G Bureau - February 06, 2018

The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities

Punjab Govt assessing industry feedback on draft ad policy

In OOH News By M4G Bureau - February 06, 2018

The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Suresh Balakrishna to speak on Karnataka OOH growth drivers

In OOH News By M4G Bureau - February 01, 2018

Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'