APN Outdoor retains Sydney Trains contract for 20 years

In OOH News By M4G Bureau - February 22, 2018

APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne

Murals to adorn vacant Houston OOH sites

In OOH News By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

‘Right context, right time – key to OOH success’

In Viewpoints By Bhawana Anand - February 19, 2018

Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience

Prakash Arts inaugurates new FOB in Hyderabad

In OOH News By M4G Bureau - February 19, 2018

The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands

Ocean Outdoor, Landsec share the Chubby Hearts London love

In Digital OOH By M4G Bureau - February 16, 2018

Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day

Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses

In OOH News By M4G Bureau - February 15, 2018

The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand

One voice a must for industry, say Karnataka OOH leaders

In OOH News By Bhawana Anand - February 15, 2018

S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA

Ad World acquires transit, public utility media in MP

In OOH News By Bhawana Anand - February 15, 2018

The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT

‘It’s about arousing curiosity in the minds of consumers’

In Viewpoints By Ria Banerjee - February 14, 2018

Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape

Registration open for Indian delegates to FEPE Congress in Sorrento, Italy

In OOH News By M4G Bureau - February 13, 2018

Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018