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Ludhiana MC working on plan to implement new ad policy
In OOH News By M4G Bureau - April 19, 2018
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Railway media packages run out of steam
In OOH News By Bhawana Anand - April 18, 2018
Advertising rights will likely be handled by the various commercial divisions all over again
Globally DOOH to grow at 12.60% CAGR during 2017-23
In Research By M4G Bureau - April 17, 2018
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods
SDMC invites bids for advertising on cycle shelters
In OOH News By M4G Bureau - April 16, 2018
The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area
Cuttack MC plans to outsource outdoor media management
In OOH News By M4G Bureau - April 16, 2018
The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015
Australia’s Adshel introduces new DOOH trading model
In Digital OOH By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.