Global OOH expert Matthew Dearden to address OAC 2018

In OOH News By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors

India Today’s live reporting through OOH channel

In Campaigns By Bhawana Anand - May 14, 2018

A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Two new DTC tenders in pipeline

In OOH News By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time

MCG throws the spanner in the wheels of DMRC, Rapid Metro

In OOH News By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Need to step up search for alternative materials, say Kerala media owners

In OOH News By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Agra media owners approach Mayor for friendlier norms

In OOH News By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

‘More the spends on OOH, better the returns’

In Research By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

Grandesign relocates hq to historic Wonder Bread Building

In OOH News By M4G Bureau - May 08, 2018

San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth