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London’s two biggest advertising screens join the Royal Wedding celebrations
In Digital OOH By M4G Bureau - May 18, 2018
A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London
Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh
In Digital OOH By M4G Bureau - May 18, 2018
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day
Graphics can augment OOH in myriad ways
In OOH Solutions By M4G Bureau - May 17, 2018
With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents photos in various sign and graphic formats, including outdoor prints at the Aga Khan Park, several billboards in the city’s west, among others
Amiya Chandra to share his insights on OOH at OAC 2018
In OOH News By M4G Bureau - May 17, 2018
Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi
Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018
In OOH News By M4G Bureau - May 16, 2018
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28
Draft MCGM ad policy promises industry-friendly norms
In OOH News By M4G Bureau - May 15, 2018
The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media
Midas Group wins unipole rights in Haldwani-Kathgodam
In OOH News By M4G Bureau - May 15, 2018
Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand
Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports
In OOH News By M4G Bureau - May 15, 2018
The advertising was mainly directed at giving publicity to the government’s development programmes
Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018
In OOH News By M4G Bureau - May 15, 2018
Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit
India Today’s breaking news through OOH channel
The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
