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Amazon intrigues consumers with artistic installations
In Campaigns By Bhawana Anand - July 20, 2018
Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros
Mondelez India aims to dominate OOH with contextual messaging
In OOH News By M4G Bureau - July 20, 2018
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’
Gayatri Ojha to participate in a panel discussion at OAC 2018
In OOH News By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
WPP India Country Manager CVL Srinivas to address OAC 2018
In OOH News By M4G Bureau - July 18, 2018
CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
In OOH News By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
‘Smart transport will change the media landscape of Kolkata’
In Viewpoints By Ria Banerjee - July 16, 2018
Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities
GHMC curbs outdoor advertising in Hyderbad until Aug 14
In OOH News By M4G Bureau - July 16, 2018
The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn
‘OOH can play a key role in Mumbai city beautification’
In Viewpoints By Nimisha Shah - July 13, 2018
The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city
Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station
In OOH News By M4G Bureau - July 12, 2018
Audio advertising is expected to register firmly with the large audiences at the busy railway station
