Sapphire Media Services fortifies printing setup with HP Latex 3200 installation

In OOH Solutions By Bhawana Anand - August 10, 2018

Considering the demand for green printing, the company has installed HP Latex 3200 Printer that is UL Greenguard Gold certified

Karnataka HC hearing on hoardings issue coming up

In OOH News By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

New DMRC Pink Line corridor expected to offer compelling advertising avenues

In OOH News By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

BBMP to confer with industry on draft ad policy

In OOH News By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Chams wins ad rights on 25 KSRTC inter-state buses

In OOH News By M4G Bureau - August 02, 2018

The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Madison Media appoints Shan Jain as CSO

In OOH News By M4G Bureau - August 01, 2018

Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric