Govardhan Milk makes a health statement on JCDecaux Citylights network

In Gallery By M4G Bureau - October 11, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

In OOH News By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015

OYO turns hotel facades into branding formats

In Campaigns By M4G Bureau - October 10, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Mumbai OOH keenly awaits release of new MCGM ad policy

In OOH News By M4G Bureau - October 10, 2018

Industry sources suggest the policy is likely to be launched within the next 10 days

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

In Digital OOH By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Govardhan Milk makes a health statement on JCDecaux Citylights network

In Campaigns By M4G Bureau - October 09, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

Railway orders probe into hoarding structure collapse in Pune

In OOH News By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

In Digital OOH By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model