UK’s Open Outdoor Media secures £1m funding

In OOH News By M4G Bureau - November 16, 2018

The funding will help the firm to secure additional advertising sites

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry

Digital interactive kiosks coming up in NDMC areas

In Digital OOH By Bhawana Anand - October 31, 2018

The kiosks, developed by Enhance Tech Labs, will have an interactive public information display on one side, and advertising display on the other

Puma vests Havas Media with media buying and planning duties

In OOH News By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

Dentsu Impact wins creative mandate for Mobiistar in India

In OOH News By M4G Bureau - October 29, 2018

Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

BBC News- From TV medium to OOH medium

In Gallery By - October 26, 2018

The news channel turns Juhu wall into artistic canvas to promote World Environment Day

‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area