OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Unipoles set for debut on Chandigarh landscape

In OOH News By M4G Bureau - December 04, 2018

The UT Administration has permitted installation of unipoles in particular sectors, industrial area and IT park

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Kanhiya Advertisers bags Bhatinda railway station media rights

In OOH News By M4G Bureau - November 29, 2018

Having got the rights for 5 years, the company will build formats at the station entry and exit points

‘OOH enhances the visual appeal of the city landscape’

In Viewpoints By Shradha Mishra - November 27, 2018

Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development

Alakh Advertising & Publicity bags branding contract for Mumbai’s Suburban Western Rys

In OOH News By Bhawana Anand - November 26, 2018

The company has won two long-term contracts for train wrap and branding in the station ticketing area

A sneak peek of ‘Mirzapur’ on OOH

In Campaigns By M4G Bureau - November 26, 2018

Amazon Prime Video creates an OOH buzz across 10 major cities to promote the new web series

NR Delhi division to re-tender rights on WiFi hotspot, plastic bottle crushing units

In OOH News By M4G Bureau - November 20, 2018

Due to non-participation from the industry, the authority will retender both properties with minor changes in the terms

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising