SDMC places curbs on inside mall advertising

In OOH News By M4G Bureau - December 17, 2018

The civic body has notified concerned mall owners for share of media ad revenue accruals

Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

SDMC plans for more hydroponics on roads

In OOH News By M4G Bureau - December 14, 2018

The South Delhi body is planning vertical gardens on roadside and under flyovers to double up as advertising media

Orienta Cine Advertising to market Landmark signages

In Digital OOH By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

Raju Markandeya joins V>ENGAGE as CEO

In OOH News By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Chandigarh MC to frame policy for unipole

In OOH News By M4G Bureau - December 06, 2018

The draft will be presented to the general house of the Corporation this month

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility