Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

OAC 2019 to be held in Mumbai on July 26-27

In OOH News By M4G Bureau - March 05, 2019

The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27

Data will drive spends: Shalini Kumar

In OOH News By Bhawana Anand - March 04, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

BMTC floats exclusive short-term ad rights for 200 Volvo buses

In OOH News By Ria Banerjee - March 01, 2019

The contract will be awarded for a period of five years

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai

1st Transit Media Talks Conference to be convened in Mumbai tomorrow

In OOH News By M4G Bureau - February 27, 2019

The deliberations at the conference will centre on new and emerging investment and advertising opportunities in the transit media space

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh