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Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year
In OOH News By M4G Bureau - February 19, 2024
OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace
Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH
In OOH News By Neelambari Kakaraparthi - February 19, 2024
States are now incentivised to develop iconic tourist destinations and promote them globally
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
In OOH Solutions By M4G Bureau - February 13, 2024
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
Laqshya Media Group acquires advertising rights for Cochin International Airport
In OOH News By M4G Bureau - February 12, 2024
Strengthens market presence in South India
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
In Viewpoints By M4G Bureau - February 12, 2024
Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising
Platinum Love Bands making a new promise ahead of Valentine’s Day
In Campaigns By Amrit Mishra - February 08, 2024
Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.
Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil
In Digital OOH By M4G Bureau - February 08, 2024
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Neil Prime joins Ocean Outdoor Group board
In OOH News By M4G Bureau - February 06, 2024
“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley