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Transit media has huge potential
In Gallery By - March 18, 2019
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
Hero MotorCorp stands tall in Gurugram
In Campaigns By M4G Bureau - March 18, 2019
The triple-sided unipole has a domineering presence on the road linking Delhi and Gurugram
OAA, WB converts used flex into sleeping bags for under-privileged
In OOH Solutions By Bhawana Anand - March 15, 2019
The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it
‘There’s so much to airport media’
In Viewpoints By M4G Bureau - March 14, 2019
Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum
Sai Advertisers sees good ad prospects on IT corridor short-loop routes
In OOH News By Ria Banerjee - March 13, 2019
Real estate brands in particular would be the major advertising category
Broadsign, Starlite Media team up to transform retail centre advertising
In Digital OOH By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities
Eco-friendly fabric suppliers lament political parties’ disinterest in green options
In OOH Solutions By Bhawana Anand - March 12, 2019
Printing industry across the country also may not be fully geared to cater to the volume demand
Stationary brand Youva launches 360 degree marketing campaign
In OOH News By M4G Bureau - March 11, 2019
Starting with TVC, the brand has planned various multi-channel marketing and promotional activities
KineticX partners with environmental media start-up Pluvo
In OOH News By M4G Bureau - March 08, 2019
The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London
National Green Tribunal seeks ban on PVC during election promos
In OOH News By M4G Bureau - March 07, 2019
The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties