‘OOH offers choices for media format’: Muralidharan

In OOH News By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

'OOH to become increasingly important for OTT category': Tarun Katial

In OOH News By Mohit Manghani - July 26, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

15th Outdoor Advertising Convention underway in Mumbai

In OOH News By M4G Bureau - July 26, 2019

OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

In OOH News By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

In OOH News By M4G Bureau - July 24, 2019

The quiz will be conducted by Rachana Lokhande on July 26

ZEE5 India CEO Tarun Katial to address OAC 2019

In OOH News By M4G Bureau - July 24, 2019

Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’

OOH Expo 2019 to be inaugurated on July 26

In OOH News By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Brand marketer Avijit Dhar to speak @OAC 2019

In OOH News By M4G Bureau - July 23, 2019

Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’

CRM, Loyalty & Data-driven Marketing expert Ajay Row to speak at OAC 2019

In OOH News By M4G Bureau - July 23, 2019

G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’