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‘Data and tech oriented OOH advertising growing in Asia’
In OOH News By Pray Jani - August 02, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14
In OOH News By Rajiv Raghunath - August 01, 2019
This exclusive invitation-only occasion will be the first joint event held by the three associations
oOh! unveils giant digital billboard at Darwin International Airport
In Digital OOH By Rajiv Raghunath - July 31, 2019
The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia
‘Programmatic is growing strongly in China’
In Viewpoints By Rajiv Raghunath - July 31, 2019
Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites
‘Advertising opportunities will expand with airport expansion,’ says KL Sharma
In OOH News By Mohit Manghani - July 31, 2019
The Director - Commercial, AAI, spoke about the entry of private players in the aviation Industry and the potential for advertisers to grow with airport expansion, at the 15th Outdoor Advertising Convention held in Mumbai on July 26th and 27th
‘Digital Printing Industry Directory – West India’ launched at OAC 2019
In OOH News By Mohit Manghani - July 30, 2019
The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone
‘Business & civic bodies must work together’
In OOH News By Mohit Manghani - July 30, 2019
Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th
Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest
In OOH News By M4G Bureau - July 29, 2019
The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
In OOH News By Mohit Manghani - July 29, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
In OOH News By Pray Jani - July 29, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide