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S&O Investments and CabAD launch Transroute Media
In OOH News By Bhawana Anand - August 14, 2019
The new venture, to go live from 15th August, will offer LED advertising solution on cabs
Talk show highlights railway branding opportunities
In OOH News By M4G Bureau - August 13, 2019
With participation by railway officials and outside concessionaires, the talk show focused on the scope for branding, the challenges and the untapped potential of Indian Railway in transit advertising
Bengaluru OOH waiting for policy paralysis to end
In OOH News By Ria Banerjee - August 13, 2019
Enforcement of the Bengaluru Mahanagara Palike Advertisement Rules, 2019 awaited
Declining consumer spends affect OOH Growth
In Research By Bhawana Anand - August 09, 2019
Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019
Broadsign partners with Place Exchange
In Digital OOH By M4G Bureau - August 09, 2019
The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations
ChargIn’s new charging kiosks in railway station to serve as advertising options
In OOH News By Bhawana Anand - August 08, 2019
The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August
Moving Walls digitises Indian OOH with Freedom initiative
In OOH News By M4G Bureau - August 06, 2019
The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools
Yogesh Lakhani conferred with doctorate degree
In OOH News By M4G Bureau - August 06, 2019
The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University
'Audience measurement is the OOH currency': Gideon Adey
In OOH News By Pray Jani - August 05, 2019
With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019
‘Don’t sell space, Sell idea’: Raj Kamble
In OOH News By Pray Jani - August 05, 2019
Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019