Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

SPIA to launch month-long protest against state ban on PVC flex

In OOH News By Bhawana Anand - September 19, 2019

It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays

ZEE Talkies scales new heights with Ganesha buzz

In Campaigns By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard

BBMP Signage Policy 2018 approved for shop & other signages

In OOH News By Bhawana Anand - September 17, 2019

Approved by the State Government, the policy will be implemented in next 90 days & State Rules 2019 to be announced shortly

Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

'Mission Over Mars' promos kicked off with a bang

In Campaigns By M4G Bureau - September 17, 2019

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show