INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

No development even after State Rules 2019 are ready

In OOH News By Bhawana Anand - October 16, 2019

The high court of Karnataka postponed the next hearing in 1st week of November; industry sees no outcome

Evergreen Media secures media rights for Sabarmati station

In OOH News By Pray Jani - October 15, 2019

The high footfall railway station in Ahmedabad expected to be the next big thing, houses some big sites installed for advertising

Gandii Baat show teaches some Achhi Baat with ambient advertising

In Campaigns By M4G Bureau - October 14, 2019

The show turned out to become the topic of discussion with its unique ambient advertising approach

OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

With blank cinema screen, Alcon says it all

In OOH News By M4G Bureau - October 10, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

FAMO takes off as airport media owners go full throttle for biz

In OOH News By Bhawana Anand - October 10, 2019

15 key airport media owning firms have come together to form the Federation of Airport Media Owners (FAMO)

Green fabric demand rising in Kerala

In OOH News By Bhawana Anand - October 09, 2019

Manufacturers and suppliers believe the regulators and enforcers need to clearly specify the nature of fabrics that can be used for advertising display