‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

Flipkart educates masses about new show on OOH

In Campaigns By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc

HC tells BBMP to remove hoarding structures in Bengaluru

In OOH News By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed

Oxfam shares truth about tea plantation workers while sipping it!

In Campaigns By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Voot Kids charts out extensive plans for promotion

In OOH News By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall