KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

In Campaigns By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Wildstone undertakes organisational rejig to gear up for global business expansion

In OOH News By M4G Bureau - January 12, 2023

The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

In Digital OOH By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing

In OOH News By N Jayalakshmi - September 09, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?

Pernod Ricard, JCDecaux sign an unprecedented data technical alliance

In OOH News By M4G Bureau - September 07, 2022

In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.