Results For "RTA"
296 News Found
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
In OOH News By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
SkyBlue Media transforming bus fleet, bqs advertising in Dubai
In Gallery By - October 25, 2023
Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth
“We've made rapid progress in unifying our particular media world”
In Viewpoints By Rajiv Raghunath - September 29, 2023
Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.
Disruptive thinking - the secret sauce to business transformation.
In Gallery By - September 15, 2023
Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.
The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai
In Campaigns By M4G Bureau - September 11, 2023
The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.
‘Quality of software & service is very important when you invest in a digital signage solution’
In Viewpoints By N Jayalakshmi - September 06, 2023
In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.
‘Messaging is important to grab attention’
In OOH News By M4G Bureau - August 07, 2023
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication
Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS
In Campaigns By M4G Bureau - August 02, 2023
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
‘OOH Expo holds significant importance for businesses’
In OOH Solutions By M4G Bureau - July 24, 2023
M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.