Sony Max 's ticket to'Bada' visibility

In OOH News By Nabamita Chatterjee - December 04, 2013

Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.

UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

'UP is a goldmine'

In OOH News By Bhawana Anand - November 18, 2013

Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for the brand at the'UP Talks OOH' event in Lucknow.

'Need a solution to measure'

In Viewpoints By M4G Bureau - October 29, 2013

Tiju Easow, VP -- Marketing, Muthoot Fincorp, reiterates the importance of a measuring tool for the OOH medium, as he talks about the brand's OOH experience in Tamil Nadu.

Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

'It will remain a support medium if it can't be measured'

In Viewpoints By M4G Bureau - August 06, 2013

Arindam Sengupta, Head - Brand & Marcom at UNINOR, reiterates the importance of measuring the OOH medium.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.