Ola promotes'Raabta' on its car entertainment platform

In OOH News By Bhawana Anand - June 12, 2017

Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention

In OOH News By Vasant Jante - May 18, 2017

Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

Century Group bags sole media rights at Silchar airport

In OOH News By Rajiv Raghunath - April 26, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years.

UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

OOH industry, govt collaboration works best for community: OMA

In Digital OOH By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”