Results For "RTA"
296 News Found
Uncertainty on comeback adds to metro media owners’ challenges
In OOH News By Bhawana Anand - June 16, 2020
Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners
More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report
In Research By M4G Bureau - June 16, 2020
The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown
Touchless gesture-based interfaces preferred by consumers: Ultraleap study
In Digital OOH By Rajiv Raghunath - May 28, 2020
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
‘Absolute simplicity, absolute minimalism, absolute honesty’
In Viewpoints By Pray Jani - May 27, 2020
One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager
Challenges mount for outdoor media mounters
In OOH News By Bhawana Anand - May 20, 2020
Labour shortage will likely push back any forward movement in business
TikTok appoints Ashok A Cherian as Marketing Head for India
In OOH News By M4G Bureau - May 14, 2020
With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app
Srishti Group undertakes CSR activity at Bangalore City Station
In OOH News By M4G Bureau - April 29, 2020
The group sponsored the distribution of food items, mask kits, and soaps to porters working at the KSR Bangalore City Station
Equitas Small Finance Bank undertakes initiatives to help the nation fight COVID-19
In OOH News By M4G Bureau - April 24, 2020
Distributes and sets up umbrellas for ‘Janta Warriors’
“OOH needs to design bespoke strategies for clients”
In Viewpoints By Bhawana Anand - April 21, 2020
Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising
Media & Entertainment industry could have knock-on effect: says KPMG report
In Research By M4G Bureau - April 14, 2020
Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.