Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Sprite is back with new lightered heart campaign

In OOH News By M4G Bureau - March 02, 2020

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital

World Out of Home Organization names heavyweight 2020 Annual Awards panel

In OOH News By M4G Bureau - February 18, 2020

Gill Reid, Board Director Out of Home at MediaCom & Guy Cheston, Partnerships Director of Harrods join the awards panel

GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

Mumbai Traffic Police teaches a lesson to honkers

In Campaigns By M4G Bureau - February 03, 2020

To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal

blowUP CEO Katrin Robertson to head World Out of Home Organization Awards judging panel

In OOH News By M4G Bureau - January 21, 2020

The nominations are open; the awards will announced at the World Out of Home Organization Congress in Toronto on June 3-5, 2020

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

JadeBlue's intentional pun grabs attention for sale campaign

In Campaigns By Pray Jani - January 02, 2020

Panned out in multiple cities , You Lucky Men' campaign brings Gorilla and Robot on the forefront of “You Lucky Men” campaign'

Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

oOh! Fly network putting up 6 new large digital billboards near airports

In Digital OOH By Rajiv Raghunath - July 01, 2019

oOh! Chief Commercial and Product Officer Robbie Dery says the new digital billboards significantly enhance the national solution that Fly network offers to advertisers