DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

In Digital OOH By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

In OOH News By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

In OOH News By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

DAN expands Soumitra Karnik's role; adds CCO - Dentsu India to his portfolio

In OOH News By M4G Bureau - July 23, 2020

Soumitra will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship

“A Robust OOH Avatar To Prevail Post Lockdown”

In Viewpoints By M4G Bureau - April 30, 2020

Gulab Patil, Founder & CEO, Lemma shares his perspectives on the changing contours of the OOH landscape

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled