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'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
'Just open up', says Tata Docomo and how!
In Campaigns By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.