Results For "RED"
739 News Found
Hyundai partners with Zest Outdoor to promote green initiative
In OOH News By M4G Bureau - June 17, 2023
Hyundai’s IONIQ 5 is seen advertised on Zest’s billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number of solar panels installed on a billboard.
Dabur enters record books with latest brand activation
In Campaigns By M4G Bureau - June 15, 2023
The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product
Ethinos, ideacafe.agency enter strategic collaboration
In OOH News By M4G Bureau - June 15, 2023
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency
Sampark Advertising secures Howrah station gate LED branding rights
In OOH News By Aayush Mohanan - June 12, 2023
The media owning firm has secured the branding rights for 5 years
The next station is… Growth
In OOH News By Aayush Mohanan - June 12, 2023
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country
Armour Digital OOH is ‘Powered By’ sponsor of Outdoor Advertising Convention 2023 to be held in Delhi on July 28-29
In OOH News By M4G Bureau - June 06, 2023
The OOH major’s brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
In Digital OOH By M4G Bureau - May 08, 2023
Coronation content appeared on large format city centre and roadside screens
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.