'Rate brands to solve credit issues'

In Viewpoints By M4G Bureau - July 17, 2013

Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...

Gplus campaign grabs attention in Guwahati

In Campaigns By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

RoshanSpace creates dramatic message for Zee TV's Jodha Akbar

In Campaigns By VJ Media Bureau - June 22, 2013

A gigantic sword of 120 ft with red blood blotches spreads across three billboards to dramatically portray the storyline of the show

Apollo Tyres go iconic at airports

In Campaigns By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

TABcab accelerates growth for transit media

In OOH News By VJ Media Bureau - May 25, 2013

The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by MMRTA.

93.5 Red FM Kolkata's live studio on a billboard!

In OOH News By Nabamita Chatterjee - May 13, 2013

The citizens of Kolkata witnessed an unprecedented activation to mark 10 year celebrations of 93.5 Red FM through an innovative outdoor campaign done for the first time in India.

Global Advertisers acquires two premium hoardings in Bandra

In OOH News By VJ Media Bureau - April 26, 2013

The media owner recently acquired two super size hoardings of 120ft x 40ft at Bandra Reclamation.

MTS' philanthropic message for women goes outdoor

In OOH News By VJ Media Bureau - April 05, 2013

The brand showcases women on a larger than life 3D hoarding to promote its new offer MTS Women MPowered program

DSP BlackRock invests in OOH

In Campaigns By Bhawana Anand - March 13, 2013

With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.

Experiential Marketing- a new ingredient in OOH

In OOH News By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.