Young Outdoorians vie for top honours at OAC

In OOH News By VJ Media Bureau - July 05, 2014

The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2

Adscreen Networks are growing: Peter Livesey

In OOH News By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Milestone Brandcom gets DSP Blackrock India T.I.G.E.R Fund to roar in the outdoor

In OOH News By VJ Media Bureau - June 24, 2014

The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

In OOH News By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

The augmented effect on OOH reality...

In Viewpoints By M4G Bureau - May 05, 2014

Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...

Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.