Khushi Advertising wins'Most Admired Ambient Media Agency of the Year' at ACEF Awards

In OOH News By VJ Media Bureau - May 04, 2016

Khushi Advertising announced that it has won the'Most Admired Ambient Media Agency of the Year' award at the recently concluded Asia-Pacific Customer Engagement Forum & Awards (CEF) 2015-2016 Awards.

Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru

In OOH News By Satarupa Chakraborty - April 28, 2016

Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

MP Government's unprecedented policy worries outdoor stakeholders

In OOH News By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

Bank of Baroda gains visibility in South through train branding

In Campaigns By VJ Media Bureau - April 18, 2016

Executed by Srishti Communications - Bangalore, a glance at the displays in each compartment gives a good idea of the various products and services rendered by Bank of Baroda for their clients.

Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow

In OOH News By Satarupa Chakraborty - March 29, 2016

Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.

OOH clutter must be redirected to beautify the city landscapes

In OOH News By Nabamita Chatterjee - March 23, 2016

In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.

"Creative campaigns act as catalysts to break the bottleneck"

In Viewpoints By M4G Bureau - March 10, 2016

Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.

Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro

In OOH News By Satarupa Chakraborty - March 03, 2016

With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records

Five Trends for OOH In 2016: Naren Patel, CEO, Primesight

In Digital OOH By Posterscope - February 22, 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight