Central de Outdoor Brazil launches new data and automation platform ECOSS OOH

In OOH Solutions By Rajiv Raghunath - October 19, 2023

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

Panasonic’s new PHV Series LED Display set to redefine video production possibilities

In OOH Solutions By M4G Bureau - October 11, 2023

The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and create a format-free canvas to amplify video production.

Times OOH Acquires Advertising Rights for Goa International Airport, Dabolim

In OOH News By M4G Bureau - October 03, 2023

The media owning firm has acquired ad rights for a period of seven years.

Havells and Platinum Outdoor, welcome Ganpati Bappa with their 'FAN-tastic' outdoor campaign

In Campaigns By M4G Bureau - September 28, 2023

Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

In Campaigns By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.

File responses to PILs on illegal hoardings, Karnataka HC tells BBMP

In OOH News By M4G Bureau - September 21, 2023

The Garden City’s municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in the city.

JCDecaux wins bus shelter contract of Toulouse Metropole and street furniture contract of the City of Toulouse for 15 years

In OOH News By M4G Bureau - September 06, 2023

The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.

Is programmatic suitable for all DOOH purchases?

In Viewpoints By Rajiv Raghunath - August 17, 2023

Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying