UK’s DOOH revenue grows 30% in Q2 2017

In Digital OOH By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Prega News targets expectant mothers via plane branding, airport advertising

In OOH News By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

Xposure to manage media for Ralson Tyres

In OOH News By M4G Bureau - August 11, 2017

The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Orango Solutions wins media rights at Varanasi, Srinagar airports

In OOH News By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017

In OOH News By Nabamita Chatterjee - July 29, 2017

The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

Roda Mehta felicitated with AAAI Lifetime Achievement Award

In OOH News By M4G Bureau - July 17, 2017

Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India