Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Tier I & II markets geared to drive OOH growth

In OOH News By M4G Bureau - October 23, 2017

Rising consumerism in the non-metro markets augurs well for OOH advertising

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

Republic goes outdoor to highlight channel’s leadership position

In Gallery By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Republic goes outdoor to highlight channel’s leadership position

In Campaigns By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Dentsu India wins Synthite Group’s creative, strategic mandate

In OOH News By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company