Results For "RED"
739 News Found
Lead Ads takes domineering ownership of mall media in Punjab
In OOH News By Bhawana Anand - January 02, 2018
Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region
Thums Up Charged goes ballistic in the outdoor
In Campaigns By Amaan Kazmi - December 30, 2017
To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous
Retrospective: Delta Dating Wall among best of 2017
In Campaigns By M4G Bureau - December 29, 2017
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
MSRDC invites bid for hoarding structure in Mumbai
In OOH News By M4G Bureau - December 21, 2017
This contract will be awarded for 5 years of duration and is being offered on as-is-where-is basis and as-is-where-as condition. The complete bidding process will be online (e-tendering) in two envelope system
RED FM goes to town with ‘Malishka Ko Matt Sunn’
In Campaigns By M4G Bureau - December 19, 2017
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
OOH will do really well in 2018 predicts Ashish Bhasin
In OOH News By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
In OOH News By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration
City of Sydney bats for DOOH-powered street furniture
In Digital OOH By M4G Bureau - December 14, 2017
The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists
Lucknow OOH industry facing brunt of civic body action, business in a tizzy
In OOH News By Bhawana Anand - December 13, 2017
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking