Marketing lessons for success

In Viewpoints By M4G Bureau - December 11, 2023

Marketing expert Sandro Okropiridze, Co-Founder & CEO, STORI, an AI-powered martech platform shares his perspectives on marketing tactics in a challenging economic environment

“Advertisers recognise that embracing tech-driven solutions is essential”

In Viewpoints By M4G Bureau - December 05, 2023

Rishabh Mehta, Founder & CEO of LOCAD, talks about the imperative of adtech solutions for effective audience engagement, in ‘Insights @ Digital X’ presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

‘Brands are keen on futuristic technologies’

In Viewpoints By M4G Bureau - November 27, 2023

Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.

Unravelling the multi-layered tech stack for OOH

In OOH News By Rajiv Raghunath - November 09, 2023

Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore

In OOH News By Rajiv Raghunath - November 06, 2023

Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali

Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations

In OOH News By M4G Bureau - October 30, 2023

Greenply, Senco Gold and Diamonds are among brands that have featured on this Signpost India media

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

ITC Mom's Magic unveils spectacular #HarMaaDurga campaign

In Campaigns By M4G Bureau - October 25, 2023

Through the creative use of AI, Xperia Alive Media transformed each mother's image into a virtual representation of the revered goddess Durga

LED leader Absen retains Out of Home Capital in global advisory role

In OOH News By Rajiv Raghunath - October 19, 2023

Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital’s team’s experience and insight and their shared vision for the next generation of digital Out of Home."