Results For "RED"
739 News Found
Australia’s ad industry makes strong start in 2018
In Research By M4G Bureau - April 05, 2018
Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Bullseye Media surges ahead with Kochi Metro rights
In OOH News By Bhawana Anand - March 19, 2018
The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network
Flex may not be immediately impacted by Maharashtra Govt ban on plastics
In OOH News By M4G Bureau - March 16, 2018
Empowered Committee has been tasked to examine whether the ban should also apply on the manufacture and use of flex boards, banners, flags & other items
Metro media owners placing high premium on quality of formats
In OOH Solutions By Bhawana Anand - March 16, 2018
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media
Zippo Lighters painted the OOH canvas with creativity
In Campaigns By M4G Bureau - March 10, 2018
The innovative humongous masterpiece was centred on an engaging video content series entitled Ben Eine x Zippo: An Unconventional Canvas
Xiaomi Redmi Y1 dials OOH for big impact
In Campaigns By M4G Bureau - March 06, 2018
OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities
GMG’s CoZone 2.2 renders ultra-high res to large formats
In Digital OOH By M4G Bureau - February 21, 2018
The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels
Murals to adorn vacant Houston OOH sites
In OOH News By M4G Bureau - February 20, 2018
Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations
OOH to grow 10% in 2018: Pitch Madison Report
In Research By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%