Results For "RED"
739 News Found
Imagination Delivered adopts greener technology with EFI LED UV printer installation
In OOH Solutions By M4G Bureau - May 10, 2018
The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications
Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland
In OOH Solutions By M4G Bureau - May 07, 2018
The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions
ITW Consulting bags sole stadium branding rights for India-Ireland T20I series
In OOH News By M4G Bureau - May 04, 2018
This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.
Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays
In OOH News By M4G Bureau - May 03, 2018
The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
In Digital OOH By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
Standard Chartered launches ‘Here for good’ global campaign
In OOH News By M4G Bureau - May 02, 2018
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads
‘Airports are an incredibly efficient media environment’
In Viewpoints By Rajiv Raghunath - April 21, 2018
Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer
In OOH Solutions By M4G Bureau - April 17, 2018
The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.