eg. communications pioneers ‘activation space’ at DMRC stations

In OOH News By Bhawana Anand - July 19, 2018

eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities

Lenovo appoints Publicis Media to handle global media strategy, planning, buying

In OOH News By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Lodha Group showcases ‘The Park’

In Campaigns By Bhawana Anand - July 17, 2018

The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences

Sacred Games makes a big splash on OOH

In Campaigns By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

In Campaigns By M4G Bureau - July 09, 2018

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

Telangana Govt takes to OOH in corporate style

In Gallery By M4G Bureau - July 05, 2018

The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements

Chakra Tea redefines tea-breaks with Chai-Fi

In Campaigns By M4G Bureau - July 05, 2018

An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free

Artize celebrates Red Dot award with a six-month campaign

In Campaigns By M4G Bureau - June 29, 2018

The brand captures Mumbai Airport’s high visibility locales to heighten the interest, catch maximum eyeballs and create great recall

OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

In OOH News By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals