Dentsu Impact wins creative mandate for Mobiistar in India

In OOH News By M4G Bureau - October 29, 2018

Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding

Starcom wins Nykaa’s media mandate

In OOH News By M4G Bureau - October 29, 2018

The agency has been hired to unlock new consumer connections and maximise returns on media investments

Ludhiana MC re-floats tender for rights on 3,700 media units

In OOH News By Bhawana Anand - October 26, 2018

The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year

IOAA appoints A R Sreedhar as General Manager

In OOH News By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

ITW Consulting to handle stadium rights for MSL T20 League

In OOH News By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Amazon Festival Band gets India dancing on the streets

In Campaigns By M4G Bureau - October 15, 2018

The brand captured locations like Metro stations and airports by playing fun brass-band parody renditions of 90’s songs revealing deals that the public can claim during the festival

UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

OYO turns hotel facades into branding formats

In Gallery By M4G Bureau - October 12, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari