DMRC initiates advertising bids for selected Red Line stations

In OOH News By M4G Bureau - April 23, 2019

Exclusive advertising rights inside selected Metro stations on Line No. 1 Extn. (RED LINE) in DMRC Network will be given for 9 years

Srishti Communications bags sole rights at New Delhi Railway Station

In OOH News By M4G Bureau - April 22, 2019

The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations

Talon Outdoor CEO Barry Cupples to speak at FEPE Congress in Dubai

In OOH News By M4G Bureau - April 02, 2019

Talon, headquartered in London, is expanding internationally with a new office in New York

BJP engages multiple OOH firms to roll out its election campaign

In OOH News By Bhawana Anand - March 21, 2019

The first phase of the campaign will be centred on the message ‘Main bhi chowkidar’

Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

Eco-friendly fabric suppliers lament political parties’ disinterest in green options

In OOH Solutions By Bhawana Anand - March 12, 2019

Printing industry across the country also may not be fully geared to cater to the volume demand